The life of a makeup artist may seem glamorous, but it also presents challenges. Every independent makeup artist needs not only to excel at the craft but also master the many facets of entrepreneurship and business management.
The Makeup Artist Association of Singapore, or MAAS, was founded in 2017 to address the challenges faced by Singapore’s makeup artistry community by building a powerful professional network designed to unite practitioners across the nation. The association was founded by professional makeup artist and brand manager Minakshi Singh Sengar, who started her career as a makeup artist in 2012 after graduating from a local makeup academy. Upon entering the profession, she discovered that the life of a makeup artist is not always easy. At the time, tough competition was driving down service rates as makeup product prices seemed to grow daily. In addition, she found few resources and no coordinated efforts to support the several thousands of makeup artists across Singapore. As a result, many talented artists struggled to grow their businesses and had no advocates in their underrepresented industry.
This observation formed the seed of what was to become MAAS. Minakshi’s vision was to provide resources to support skilled makeup artists who are not able to make a decent living because they lack the business acumen and resources to grow their enterprises. In 2015, Minakshi started convening groups of makeup artists across Singapore to understand their concerns and needs. This led to the birth of the Makeup Artist Association of Singapore in 2017, with the sole aim of providing makeup artists in Singapore with the resources to further their businesses.
As MAAS quickly grew by the hundreds and then thousands, the association launched a marketplace for makeup artists to advertise their services and maintain their portfolios and bookings. At LINK, the general public can search for makeup artists depending on their needs and budget. This common marketplace has helped members align service pricing and has made rates more competitive for clients.
Today, MAAS is the single largest marketplace for Singapore makeup artists and consumers. The association continues to be involved in activities that uplift the makeup artistry profession through continuing education and business leadership training opportunities, accreditation, industry representation and advocacy, collaboration, product discounts, professional awards and recognition, and much more while creating a place for makeup and beauty professionals to forge lasting relationships with their peers.